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News Release

Kids can be Superheroes for Safety too Teach safety on wheels and walking

Jun 07, 2017
SIMCOE MUSKOKA - Bikes, boards, scooters, skates and wheelchairs are out in force now that the warm weather’s here.

SIMCOE MUSKOKA - Bikes, boards, scooters, skates and wheelchairs are out in force now that the warm weather’s here. And the Simcoe Muskoka District Health Unit, along with Parachute Canada, is reminding parents to teach their children the rules of road safety.

This is Safe Kids Week in communities across Canada. Now in its 21st year, Safe Kids Week is Parachute’s annual public awareness campaign to raise awareness about preventable injuries in children.

The focus this year is active transportation safety: Walk, Bike, Wheel, which includes walking, cycling, skateboarding, scootering, and other wheeled activities.

Parents can look for the hashtag #everydaysuperhero on Facebook and Twitter for messages during the week.

The “everyday superhero” theme encourages children to become leaders in road safety by learning how to stay active and keep themselves and their loved ones safe on their travels to and from school, to the bus stop, and around their neighborhood. 

“Being physically active at a young age sets kids up for lifelong healthy living,” says public health nurse Becky Mann from the health unit. “Yet Parachute’s statistics shows that more than 7,000 children a year are injured as pedestrians or while they’re out on their wheels. Between 2011 and 2015, Simcoe and Muskoka have averaged 50 hospitalizations a year from cycling alone.

“Safe Kids Week is really about encouraging parents and their children stay active and keep injury prevention in mind all year round.” The health unit’s Healthy Schools team is also working in school communities during the week to make sure teachers and school staff get the message out as well.

About Parachute

Parachute is a national charity helping Canadians prevent injuries. The injury impact is staggering. Preventable injuries are the number one killer of children. Injury costs the Canadian economy $27 million a year, and worst of all, one child dies every nine hours. Through education, knowledge and empowerment, Parachute is working to save lives and create an injury-free Canada. For information, visit us at parachutecanada.org, follow us on Twitter, or join us on Facebook.

For more information visit the health unit’s website at www.smdhu.org, or call Health Connection at 705-721-7520 or 1-877-721-7520 weekdays from 8:30 a.m. to 4:30 p.m.

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