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News Release

Quitters become winners in Driven to Quit Challenge

Jan 21, 2014
The road to a smoke-free future will be a lot smoother for one person who successfully quits smoking this April. He or she will be able to drive away in a brand-new car – the grand prize in the 2014 Driven to Quit Challenge.

SIMCOE MUSKOKA – The road to a smoke-free future will be a lot smoother for one person who successfully quits smoking this April. He or she will be able to drive away in a brand-new car – the grand prize in the 2014 Driven to Quit Challenge.

“The Driven to Quit Challenge is always popular in the Simcoe Muskoka region where our ongoing survey results show nearly half of all of our adult smokers want to quit smoking within the next six months,” says Rebecca Harbridge, a public health nurse with the Simcoe Muskoka District Health Unit.

“The incentive of a new car helps you put your quit intentions into motion and set your quit date sometime within the next six weeks,” Harbridge said. The next step is to make a plan so you can deal with cravings and distractions and stay smoke free for the month of March as the first step to a healthy, tobacco-free future and, maybe, the keys to a new car.”

The Canadian Cancer Society’s Driven to Quit Challenge is open to Ontario tobacco users 19 and older. Participants who register by the February 28 deadline and stay tobacco free during March qualify for a chance to win a Dodge Journey or Avenger or one of seven regional cash prizes of $1,000. The support buddies of all winners will each receive $100.

“New this year, everyone who registers to quit will be offered discount coupons for nicotine replacement therapies including Nicorette and Nicoderm,” says Ann Burke, a senior co-ordinator with the Canadian Cancer Society’s Smokers’ Helpline.

“Of course, we encourage everyone to take advantage of our Smokers’ Helpline telephone and online quit supports which are designed to help you stay on track so you can become a quitter ––and a winner,” Burke added.

For more information and to register for The Driven to Quit Challenge, visit www.driventoquit.ca or call Smokers’ Helpline at 1-877-513-5333.

Quitting tips and supports are also available on the health unit website at www.simcoemuskokahealth.org or by calling Health Connection at 705-721-7520 or 1-877-721-7520, weekdays from 8:30 a.m. to 4:30 p.m.

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