Why Big Tobacco is Trying to Get Youth Hooked on Tobacco
More than 37,000 Canadians die every year from smoking related diseases. Tobacco companies need to replace the long term smokers who keep dying on them. To the tobacco industry it makes good business sense to try to recruit new users at a young age and hopefully for life. But with limits on tobacco advertising in Canada, they must be creative to find ways to reach this impressionable group.
Smoking Scenes in Movies Glamorize Tobacco
Movies and celebrities are massive influencers when it comes to the latest in fashion trends for young people. So when they see a star smoking or vaping in the movies, it makes it seem like a normal activity. Research from the World Health Organization and others have shown a link between scenes in movies and youth smoking. The more smoking scenes they see, the more likely they are to try tobacco and go on to become a tobacco user.
What makes that even more worrisome is that 86% of the top-grossing movies rated for children and youth had smoking scenes in them, according to a study of movies released in Ontario between 2004 and 2014.
Getting Tobacco Out of Youth-Rated Movies
Get more information about the influence smoking scenes have on youth viewers and what can be done about it by visiting www.smokefreemovies.ca. Talk to other parents and caregivers and help raise awareness of the need for youth-rated movies to be smoke-free movies.
Exposing Tobacco Industry Tactics
Around the world, youth are working to expose the tobacco industry and show how it works so hard to distort the truth about smoking, dip, and chew, and instead sell the use of their products as a sign of being cool and mature. It's time to take a closer look at what's really going on. Click on the following link to see the tobacco industry.
Click on the links below to see what other teens and concerned citizens have discovered about the tobacco industry marketing to "hook 'em young, hook 'em for life."
Tobacco Industry Quotes They Wish They Could Have Kept Confidential
For years the tobacco industry publicly denied that they target youth. But their own internal documents have a whole different story to tell. We call it lies, manipulation, and deceit. What would you call it…?
|"If our company is to survive and prosper over the long term, we must get our share of the youth market. Thus, a new brand aimed at the young smoker must somehow become the 'in' brand..." - Excerpts from an internal R.J. Reynolds memo, 1973 |
|"Cherry Skoal (chew tobacco) is for somebody who likes the taste of candy, if you know what I'm saying." - Former U.S. Tobacco sales representative, quoted in the Wall Street Journal, 1994 |
|"If you are really and truly not going to sell to children, you are going to be out of business in 30 years." - Bennett Lebow, CEO of Brook Group Ltd. (makers of lark and L&M cigarettes) |
|How do infants avoid secondhand smoke? "At some point they begin to crawl." - Tobacco Executive, 1996 |