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Tobacco

Don't Get Hooked

Why is big tobacco trying to get youth hooked on tobacco?

They need you as replacement smokers for their longtime customers who keep dying on them! And that includes more than 37,000 Canadians who die every year in from smoking related diseases. Check out stupid.ca

Why is it that as smoking rates across North America go down, the number of actors and actresses smoking in movies is going up?

The tobacco industry pays actors big money to smoke their brands in their movies. It’s a way to advertise and attract youth who look up to these actors. Check out this Canadian site www.smokefreemovies.ca and the U.S. site smoke free movies for more information.

What can you do to fight back?

Help to get the message out. If you are in high school talk to your principal about getting a Healthy High School Grant or other supports offered through the health unit for students to design their own messages and events to promote tobacco-free living. You can expose the tobacco industry and show how it works so hard to distort the truth about smoking, dip, and chew and instead sell the use of thier products as a sign of being cool and mature.

It’s time to take a closer look at what’s really going on. Click the links below to see what other teens and concerned citizens have a discovered about the tobacco industry marketing to “hook ‘em young, hook ‘em for life.”

Tobacco industry quotes they wish they could have kept confidential

For years the tobacco industry publicly denied that they target youth. But their own internal documents have a whole different story to tell. We call it lies, manipulation and deceit. What would you call it…?

"If our company is to survive and prosper over the long term, we must get our share of the youth market. Thus, a new brand aimed at the young smoker must somehow become the 'in' brand..." - Excerpts from an internal R.J. Reynolds memo, 1973 
"Cherry Skoal (chew tobacco) is for somebody who likes the taste of candy, if you know what I'm saying." - Former U.S. Tobacco sales representative, quoted in the Wall Street Journal, 1994
"If you are really and truly not going to sell to children, you are going to be out of business in 30 years." - Bennett Lebow, CEO of Brook Group Ltd. (makers of lark and L&M cigarettes)
How do infants avoid secondhand smoke? "At some point they begin to crawl." - Tobacco Executive, 1996

Page Last Updated: Tuesday, July 19 2011