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Survey Underway


2016 Infant Feeding Survey Frequently Asked Questions


Why is the Health Unit doing this survey?

The Simcoe Muskoka District Health Unit is working toward achieving Baby–Friendly Initiative designation. The Baby Friendly Initiative provides guidelines for health care and community services to support families in meeting their infant feeding goals and helping babies get off to a healthy start. The information from the survey helps us understand how families feed their babies, what challenges they experience and what supports would be most helpful to them. Collecting this information is one requirement of achieving Baby Friendly Initiative designation.  This is our third year conducting the survey.

When are calls being made?

Calls are being made from May 24 to June 24, 2016.

Who is being contacted?

When babies are born in Simcoe or Muskoka, families are asked to consent for their information to be sent to the health unit for services from the Healthy Babies Healthy Children program. We select a random sample of these mothers who have babies ages 6 to 24 months.

What about consent?

When parents are called they are asked if they consent to participate in the survey. Participation is completely voluntary and the individual’s decision to participate or not will not affect the care and or services they receive from the health unit.

Are my responses anonymous?

The survey responses are entered into a survey database. No name, phone number or any contact information is being collected in the survey and we will not be able to link individual responses to people’s names or any contact information. Information used to contact mothers (name and phone number), is stored within a secured password protected electronic file and will be deleted after the survey has been completed.

Has an ethics review been completed?

Yes. The Simcoe Muskoka District Health Unit completes an internal ethics review using a team of people not connected to the design and development of the survey to make sure the questions, contact methods, secure storage of data, and plans for analyzing and sharing the results are congruent with provincial legislation regarding the collection, use and secure storage of personal and personal health information.

This review is based on the Tri-Council Policy Statement: Ethical Conduct for Research Involving Humans (TCPS2) which outlines the ethical considerations for data collection, such as confidentiality, honesty, objectivity, social responsibility and human subject’s protection, among others.

Questions regarding the collection, use and disclosure of personal information should be directed to the Office of the Privacy Officer, Simcoe Muskoka District Health Unit, 15 Sperling Drive, Barrie ON L4M 6K9, (705) 721-7520 or 1-877-721-7520. 

Who is the information being shared with?

The information collected is pooled into groups of responses (aggregate data). We will not report individual responses. We will share general findings with local community partners including hospitals, family health teams, community health centres to work in partnership to enhance programs and services that are offered to families.


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