food security, centsless, household food insecurity, poverty, income
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Food and Income Press Kit

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"Cent$less" is an awareness campaign to build public support for income solutions that can reduce household food insecurity.

Put simply: Hunger is a symptom of poverty. With the provincial government intending to launch a Basic Income Guarantee pilot project, there's an opportunity to raise more awareness of the issue and its impact on health. 

The news media are important partners in conveying this message. This kit includes resources to help reporters build more comprehensive local coverage of the issue. 


  • Press release - "Basic income pilot critical for reducing household food insecurity"
  • Backgrounder - "Poverty = Hunger = Illness" A history of the issue
  • Op Ed Column - "Household food insecurity is rooted in poverty" by Associate Medical Officer of Health Dr. Lisa Simon
  • Biography - About Dr. Lisa Simon, Simcoe Muskoka Associate Medical Officer of Health
  • Matte stories - short accounts from people with lived experience
  • Resources - Links to local, provincial & national organizations working on the poverty issue
     Campaign identity  Dr. Lisa Simon
     Dr. Lisa Simon

If you are having difficulty viewing these videos, try another browser if you have one installed. Otherwise, follow these links to YouTube and try opening the videos there. 1) Income solutions. 2) Put healthy food on the table. 3) No money for food

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If you have any questions or concerns that require a response, please contact Health Connection directly.

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