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News Release

Grandmothers support key for successful breastfeeding

Feb 19, 2016
New mothers are more likely to be successful when starting and continuing to breastfeed if they feel supported by family and friends and a new campaign encourages the loving support of grandmothers as especially important.
SIMCOE MUSKOKA – New mothers are more likely to be successful when starting and continuing to breastfeed if they feel supported by family and friends and a new campaign encourages the loving support of grandmothers as especially important.

“What we know about keeping infants and toddlers healthy and safe has changed in some ways over the years,” said Chantelle Reid, program manager for reproductive health at the Simcoe Muskoka District Health Unit.  “For a new grandparent, keeping up with all the new information can be a challenge.  What has not changed is the importance of grandmothers in the lives of their children and their grandchildren, and that makes their support of breastfeeding really appreciated and valued, especially for women without a partner or who don’t have good social support.”  

The health unit’s new campaign, the Grandmother Project, includes a website (www.smdhu.org/grandmother) built specifically for grandmothers with current information about feeding babies, as well as tips for supporting new parents. Local breastfeeding services are highlighted and grandmothers are encouraged to share them with the family. 

Health Canada recommends that babies be fed only breast milk for the first six months of life. It’s recommended that after six months of age, breastfeeding should continue, along with complementary foods, for up to two years and beyond.

“Recognizing that today’s grandmothers may have had a variety of experiences with feeding their own babies and young children, this new website is intended to help them refresh what they know, without having them feel that they need to be the experts,” said Reid. 

The Grandmother Project builds upon the health unit’s ongoing work with partners, businesses, organizations and municipalities to ensure that new parents feel supported and are welcomed to breastfeed anytime and anywhere. This project was funded in part by the Government of Ontario and the support of the Best Start Resource Centre at Health Nexus."

For more information about the Grandmother Project, or ways to support breastfeeding parents in your community, call Health Connection weekdays from 8:30 a.m. to 4:30 p.m. at 705-721-7520 or 1-877-721-7520 or visit the website at simcoemuskokahealth.org.

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