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News Release

Local celebrations kick off National Breastfeeding Week

Sep 27, 2016
SIMCOE MUSKOKA – A series of local events are planned to celebrate National Breastfeeding Week (October 1-7), when the public is reminded that parents need support and encouragement to breastfeed anytime and anywhere, whenever their child needs them.

SIMCOE MUSKOKAA series of local events are planned to celebrate National Breastfeeding Week (October 1-7), when the public is reminded that parents need support and encouragement to breastfeed anytime and anywhere, whenever their child needs them.

Flag raisings, photo opportunities, supportive banners rotating through communities and the Global Breastfeeding Challenge, a fun and friendly competition in which families come together and attempt to set the record for the most children breastfeeding simultaneously, are being held throughout the region during National Breastfeeding Week.  

“We celebrate Breastfeeding Week every year because it’s a great opportunity to bring awareness to breastfeeding, and to show support for breastfeeding women and their families,” said Natalie Riewe, manager of the child health program at the Simcoe Muskoka District Health Unit. “Breastfeeding parents need reassurance that they are welcome to breastfeed whenever and wherever a child is hungry or needs comfort – and that is critical to breastfeeding success.”

The health unit and its partners have been working together with businesses, organizations and municipalities to create supportive environments for breastfeeding parents. The health unit has created a step by step guide to help businesses and municipalities become a breastfeeding friendly place, as well as signage that indicates they openly welcome breastfeeding.

For families looking for support for breastfeeding, or to request a “Breastfeeding is Welcome” signage and assistance in becoming a breastfeeding friendly place, call Health Connection at 1-877-721-7520 or see www.simcoemuskokahealth.org. The Canadian Charter of Rights and Freedoms and the Ontario Human Rights Code protects the right of parents to breastfeed anytime, anywhere.

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