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News Release

Don’t let the chance to win cash go up in smoke!

Dec 11, 2013
Know any 18- to 29-year-olds who could use a cash incentive to help them stop or cut back on their smoking? Tell them about wouldurather.ca – a contest that offers participants a chance to win up to $2,500.

SIMCOE-MUSKOKA Know any 18- to 29-year-olds who could use a cash incentive to help them stop or cut back on their smoking? Tell them about wouldurather.ca – a contest that offers participants a chance to win up to $2,500.  

The contest has been a success on post-secondary campuses for the past few years and now is being extended to all young adults in the community. Leslie Gordon, tobacco program coordinator with the Simcoe Muskoka District Health Unit, said one of the reasons for its success is that it is tailored to this age group, many of whom may not be ready to quit but are willing to try to cut down on their tobacco use as a first step.

“Young adults have unique smoking behaviours,” Gordon said. “Some are party smokers who only smoke when they drink, some smoke thinking they can easily quit whenever they want to, others don’t even consider themselves smokers, yet they do in social situations, and then there is a group that doesn’t smoke but aren’t confident they can stay smoke free.”

Wouldurather.ca is directed to all these groups and allows individuals to identify what they want to do by registering under one of four categories:

  • Quit for good
  • Cut back smoking by 50%
  • Party without tobacco
  • Stay tobacco free

Another incentive is the option to get a free eight-week supply of nicotine patches or nicotine gum to help with cravings. Supportive email messaging, buddy support and phone or text counseling through Smokers’ Helpline are also available as part of the contest.

Participants must register online before January 27, 2014 and the contest runs for six weeks.

 

For more information, visit wouldurather.ca or call Health Connection at 705-721-7520 or 1-877-721-7520. Visit us online at www.simcoemuskokahealth.org and follow us on Twitter and Facebook.

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