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News Release

Barrie Resident First Winner in Health Unit Alcohol Exposed Campaign

Jul 12, 2012
Nicole Ilavsky had her name drawn yesterday and is the first winner in the Simcoe Muskoka District Health Unit’s Alcohol Exposed facebook campaign, which kicked off June 27 and runs until August 8. To participate in the campaign, residents of Simcoe Muskoka submit pictures or videos about alcohol to facebook.com/howmanydrinks, entering them in weekday draws and qualifying them for $500 grand prizes.

BARRIE – Nicole Ilavsky had her name drawn yesterday and is the first winner in the Simcoe Muskoka District Health Unit’s Alcohol Exposed facebook campaign, which kicked off June 27 and runs until August 8. To participate in the campaign, residents of Simcoe Muskoka submit pictures or videos about alcohol to facebook.com/howmanydrinks, entering them in weekday draws and qualifying them for $500 grand prizes.

 

“I heard about the contest from a friend and saw it being promoted on facebook, so I decided to enter,” said Mrs. Ilavsky. “I posted a picture from a party we had last weekend and was surprised to find out I’d won a prize! I encourage others to participate as well as it’s a great contest with interesting information, and of course, prizes.”

 

Alcohol Exposed builds on How Many Drinks, a campaign launched by the health unit last summer, which promotes Canada’s Low-Risk Alcohol Drinking Guidelines and encourages people to think critically about alcohol and the role it plays in their communities.  The campaign includes a blog at howmanydrinks.org as well as activity on Twitter (@SMDhealthunit) and facebook.

 

“We want to start conversations about alcohol and related issues in our communities,” said Janice Greco, manager of the Injury and Substance Misuse Prevention program at the health unit. “While it’s important to encourage low to moderate alcohol consumption to reduce harm, it’s also important to recognize the impact our environment has on promoting drinking above the low risk alcohol drinking guidelines.”

 

Most people know drinking too much alcohol can lead to some unwelcome symptoms the next day. However, the trademark headache, upset stomach and fatigue you experience from a hangover are the least of your concerns. According to the World Health Organization, alcohol is the third most harmful risk factor for chronic disease. Drinking, even small amounts, increases your risk of developing a number of chronic health problems, including:

  • Cancers of the breast, colon, rectum, liver, esophagus, head and neck ie mouth, larynx and pharynx)
  • Cardiovascular diseases such as heart disease and strokes
  • Liver disease
  • Inflammation of the pancreas
  • Alcohol dependence
  • Mental health problems

 

For more information about the campaign or low-risk drinking, visit www.simcoemuskokahealth.org or call Your Health Connection at 705-721-7520 or 1-877-721-7520 from Monday to Friday, 8:30 a.m. to 4:30 p.m.

 

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